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Will Heap | Leo Burnett | McDonalds

This fabulous project for McDonald’s Good to Know campaign highlights their field to fork philosophy. UK produce is picked, packed and proudly presented in their restaurants.

Will teamed up with the TV crew to capture stills of some of the hardworking growers and producers responsible for the locally sourced ingredients that go into your Big Mac or Vegetable Deluxe.

More from the artist: Will Heap

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