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Food & Drink

Tal Silverman | VCCP | Cadbury & Age UK

June 2019

We are super proud to be have been part of this campaign to help combat loneliness among the elderly.

For their Donate Your Words campaign in association with Age UK, Cadbury's have removed the text from their iconic Dairy Milk chocolate bar packaging, symbolising the silence experienced by 1.4 million older people in this country living on their own who can go for days without speaking to anyone.

30p from every bar sold of this edition will be donated to Age UK to help fund activities to help combat loneliness among the elderly.

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